As a Senior Marketing Designer/Video Editor for Quandoo, my contributions include :
Leading the development of Quandoo for Restaurants’ B2B brand strategy; owning the B2B brand guidelines and ensuring brand consistency and alignment across different teams.
Conceptualising, designing, storyboarding, editing, animating and coordinating the production of video assets in 6 different languages for 12 markets across the globe.
Designing a wide variety of creative projects including both digital and print assets (including, but not limited to; presentations, webpages, UA banners, social media, event and sales support assets) for our marketing activities, collaborations and in-house communication.
Quandoo For Restaurants Brand Guidelines
Sales Pitch Deck Design
Ads & Social Posts
Illustrations
Website - Homepage & Header Design
Pricing & Landing Page Design
Event Booth Mockup
Widget Promo Video
Tutorial Video
More videos here.
This digital campaign started off with a simple idea - what if we can “walk” with our fingers?
Yearcon, a Chinese shoe brand, wanted a digital campaign to encourage the younger generation to walk and travel more and at the same time promote their new shoe line. We created a mobile interactive campaign to encourage digital natives in China to step out their comfort zone and travel to any of their desired destination around the world on their phone. Those who “walked” the furthest, stand a chance to win shoes and vouchers from the brand.
Case Study Video
Finger Journey Game Design
Key Visuals - Walk Across 7 Continents
Collection of various logos and marks I designed.
Brand identity and packaging design for a Chinese coffee & cafe brand.
The color palette, inspired by coffee's warmth, consisted of rich brown tones alongside earthy gold shades, aims to reflect its eco-conscious goals.
Cafe Signage
Subscription Box Series
An integrated 360 campaign created along with a Korean-inspired web series to promote the Samsung Galaxy S4 flagship phone as a “Life Companion”.
My contributions to this project includes designing the campaign logo and campaign assets, contributing to the web series' story, creating and researching the look and feel for the campaign that translated across all platforms.
Title Logo Design
Case study video
Case Study Board
Key Visual
The 29th Southeast Asian Games is a biennial sports event involving 11 countries of Southeast Asia, with Malaysia as the host country for year 2017.
I created the logo and brand identity using Malaysia’s traditional Wau kite design and colourful lines to showcase our culture in a modern manner.
Brand Guidelines
George Orwell’s 1984 is filled with rhetorics that sounded firm but functioned to create confusion and weaken a populace.
I used ambigram (lettering/typography style that can be read when flipped or rotated) as an element to visually express the double meanings of the book, combined with strong and bold visuals to create a series of posters with a touch of authoritarian spirit.
Popsicup - a combination of popsicle and cup.
An experiential campaign for a tea client to promote their line of tea products during the summer season.
We turned the tea into frozen drinkable cups to demonstrate a small but effective, fun way to consume tea while the weather is scorching in heat.
Case Study Video
Through a blend of typography and collage illustration, I aim to capture the vibrant and playful spirit of Cheng Bao juice brand with their packaging design.
Design option
Displayed in Chinese grocers and convenience stores.
Using rain, the very thing that helps mosquitos breed, Rain Sprout transforms the humble umbrella into an active weapon in the fight against dengue.
Case Study Video
To commemorate its 30th year in Malaysia, The Body Shop celebrated International Women's Day by challenging societal norms of beauty influenced by shallow celebrity culture. They promoted an alternative source of inspiration, highlighting women of substance like Datin Paduka Marina Mahathir, Dato' Ambiga Sreenevasan, Ivy Josiah, and Zainah Anwar as true celebrities who embody qualities worth aspiring to.
The campaign aimed to redefine beauty as an active expression of character, imagination, and values, encouraging people to celebrate those who make a real difference in society. By urging individuals to share what it means to "Be More Than Beautiful" on social media, The Body Shop aimed to expand the definition of beauty and debunk myths surrounding it, promoting self-esteem and genuine values.
Case Study Video
Key Visuals & Social Posts